We successfully launched The Monk, India’s first invite-only eyewear brand, digitally with the Random Act of Kindness campaign, that stressed on the brand’s motto of looking good while doing good. We finished a year with the brand in October’18 and that marked the shift from phase 1 of educating the consumer about the collection, quality and pricing of the brand, to phase 2 which is led by a sales-centric approach.
Project: Digital Marketing . Web
Year: 2017 - 2018
Client: The Monk
The Monk was launched with the #RandomActofKindness campaign across different channels. The eyewear was initially open for sale to only those who share their act of Kindness with us. Raftaar and Catherine Dayal were also part of the great initiative.
Over 100 #RandomActofKindness generated
1.5 million combined visibility
The Monk, being a brand that retails premium eyewear, our focus was on a Mobile-first UI design, that enhanced customer experience, while retaining the sales based approach, making for a quicker check-out.
Web - www.themonk.co.in
< Ayushmann Khurrana with the Monk