Chai Peeni Hai is an answer to the call of grabbing a healthy, refreshing chai everday. The objective was to design a modern-packaging system, which is not just used to carry the chai, but also carry the brand communication.
Project: Packaging . Print . Web . Photography
Client: Chai Peeni Hai?
The tonality of the brand is fun, light-hearted, and ‘everyday conversations’
#RozKiChai should be pleasing to the eye. The colors and elements are pleasing to the eye. Too loud, and you wouldn’t want to have the chai again.