Chai Peeni Hai?
Packaging the answer
within

Chai Peeni Hai is an answer to the call of grabbing a healthy, refreshing chai everday. The objective was to design a modern-packaging system, which is not just used to carry the chai, but also carry the brand communication.

Project: Packaging . Print . Web . Photography

Year: 2018

Client: Chai Peeni Hai?

JAHAN CHAI YAAR
MILJAYEIN
WAHIN SHAAM HO
GULZAAR

The tonality of the brand is fun, light-hearted, and ‘everyday conversations’

#RozKiChai

#RozKiChai should be pleasing to the eye. The colors and elements are pleasing to the eye. Too loud, and you wouldn’t want to have the chai again.

TERI CHAI MEI BHI
DUM HAI!

We’re proud of being associated with the brand that has a
vision to grow. The packaging and brand tone eventually helped us bag the digital mandate for the client.

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